Recent developments have seen Discovery unveil its reformed global brand identity.
This rebranding culminates in the introduction of the new tagline “The world is ours,” a phrase that has been widely interpreted as a misogynistic affront, leaving a notably unpleasant residual impression. Furthermore, the inherent anthropocentrism of this slogan is particularly egregious, championing human dominion over nature at a time when humanity’s impact on the environment has inflicted damage perhaps unparalleled by any other species.
#TheWorldIsOurs pic.twitter.com/2UVFOkQnkd
— Discovery (@Discovery) March 27, 2019
The visual and thematic presentation strongly suggests that individuals who do not identify as men, particularly those with a penchant for activities like fishing and explosive endeavors, are excluded from the realm of television programming focused on scientific discovery, adventurous pursuits, or exploration.
Heyyyy! Thanks for reminding us! Do you think the rest of us can still live here though?
— Damini ⚡️ (@itisidamini) April 2, 2019
— Lee Constable 🔥 (@Constababble) April 2, 2019
This narrative stands in stark contrast to available data, as one advertiser information sheet from 2018 indicated that a significant portion of Discovery’s channel audiences comprised predominantly female viewers.
Unsurprisingly, the online community quickly vocalized their dissent regarding this issue, and Discovery has, to date, conspicuously refrained from issuing any public response to the ensuing criticism.
hey Discovery remember me? A woman who worked for you? Just letting you know women like science and exploring and learning too.
— Julia Wilde (@Julia_SCI) April 2, 2019
It is recommended to follow the contributions of the accomplished women featured in this context via the following links:
Katie O’Reilly @DrKatfish
Alie Ward @alieward
Earyn McGee @Afro_Herper
Corina Newsome @hood_naturalist
Kaeli Swift @corvidresearch
Ashley Hall @LadyNaturalist
Ashley Gary @TheWildlifeHost
Taylor West @WildWildTWest
Lee Constable @Constababble
Imogene C @biologistimo— Sarah McAnulty, Ph.D (@SarahMackAttack) April 4, 2019
Jess Phoenix @jessphoenix2018
Emily Williams @wayfaringwilly
Roxy Chicalo @rchicalo
Laural Mundy @laurelmundyillo
Thank you all for kicking so much ass in making this video with me 🥰— Sarah McAnulty, Ph.D (@SarahMackAttack) April 4, 2019
It is vital to note that these individuals highlight that their professionally produced video does not encompass the full spectrum of scientific practitioners, underscoring the principle that #scienceisforeveryone.
Disseminating this content widely is encouraged, with the hope that it will serve to inspire a new cohort of scientists and explorers from diverse backgrounds.
